Title Case Recap

Title Case is a typographic design company cofounded by Jessica Hische and Erik Marinovich. Based in San Francisco, with a custom gold leaf lettering sign at their front entrance, Hische and Marinovich spend their days in the studio designing new typefaces. Hische is a letterer, illustrator and “type nerd.” Hische has worked on several projects, and created a project called the Daily Drop Cap that would inspire her to create new letterforms daily. Hische firmly believes that a letterer should be staring at letters for a long time and creating letterforms consistently. Marinovich is likewise a letterer, but he also a designer. Seen by the endless amount of tracing paper found in his workspace, it is clear that Marinovich takes a much more hand drawn approach to creating his letterforms. Marinovich has a lot of experience working for big names, such as The Atlantic and The New York Times. Marinovich emphasizes that sometimes what can be a random choice for a design idea can sometimes work out in a designer’s favor, such as being chosen for a title page of a magazine, like Marinovich’s experience with The Atlantic. Hische and Marinovich occasionally host workshops at their studio in order to emphasize the importance of lettering and design. Both Hische and Marinovich believe that the relationship between lettering and the ornament is very important. Title Case is a space that embraces the idea that type is key to good design, as type strengthens the artist’s ability to hone in on the minute details and bring them to life.